The value is set to the result of a JavaScript function. This value is the same is if you had called okie from within a page and chosen the first result. If more than one cookie with same name is deployed on the same domain, the first value will be chosen. This value is set to the value of the 1st party cookie with the name of the domain that the user is currently on.

Adjust URL Source to tell Tag Manager to use another variable as the source of the URL value. The input value set for variables of this type is the URL of the current page the user is on (retrieved from document.location). The URL components you can choose from are: Full URL, Protocol, Hostname, Port, Path, Filename Extension, Query, and Fragment. You can create additional instances to expose different parts of the URL. This type of variable allows you to parse and expose URL components. An instance of this variable type is automatically created by Tag Manager, but you can create additional instances if you would like to have expose different parts of the referrer URL. For example, if a person navigates to one of your product pages from the home page, the referrer will be the home page. The value is set to the HTTP referer, which is the URL of the previous page that the person visited.

Tag Manager supports these user-defined variable types for web: Use a naming scheme that is descriptive of the variable's function, e.g. Enter configuration options for the selected variable type.Click Variable Configuration and select the desired variable type.In the User-Defined Variables section, click New.In the left navigation, click Variables.Create custom user-defined web variables in Google Tag Manager to suit specific requirements that might not already be covered by built-in variables.

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